0Total links
0Passing links
0Needs attention
What the auditor checks
Required UTMs — utm_source, utm_medium and utm_campaign must be
present.
Lowercase values — builder output standardizes UTM values to
lowercase.
Spaces — spaces are standardized to underscores before encoding.
Source / medium swap — known sources in the medium field, or known
mediums in source, are flagged.
Query structure — only one
?; UTM parameters belong in
the query string.Hash placement — UTM parameters must appear before any
#
fragment.Existing query strings — existing parameters should remain intact and
UTM parameters should use
&.Standard aliases — known variants such as
ig →
instagram and fb → facebook are flagged as non-canonical.